About Ruby Behavioral
Ruby Behavioral is a specialized performance consulting firm dedicated to strengthening organizational infrastructure within complex human service environments.
As programs expand and operational demands increase, performance systems must evolve to sustain workforce stability, ethical practice, and measurable client outcomes. Ruby Behavioral partners with leaders and teams to design structured performance systems aligned with mission and strategic priorities.
Grounded in Organizational Behavior Management and Process Improvement, Ruby Behavioral takes a systems-level approach to performance improvement.
Rather than focusing solely on individual performance, we evaluate leadership practices, feedback systems, workload structures, and operational processes to identify the variables influencing outcomes. Solutions are evidence-based, tailored to organizational context, and designed for long-term sustainability.
Our Approach
Leadership
Ruby Behavioral was founded by Sandra Ruby, PhD, a performance consultant specializing in organizational behavior management within human service settings.
In addition to her doctoral training, Dr. Ruby brings experience supporting performance initiatives within Fortune 500 environments, where structured accountability, operational clarity, and measurable outcomes are essential. She founded Ruby Behavioral to apply that level of rigor to mission-driven organizations to ensure high-quality performance systems are accessible and aligned with the financial realities of the human service sector.
Her research and applied work span staff training, professional development, and performance management. This breadth informs the firm’s structured, research-aligned methodology and systems-level approach.